After the e-commerce, f-commerce, m-commerce, more and more brands are now trying to break into t-commerce (or commerce by television). Commerce by TV, but not teleshopping like QVC… No! Just online commerce, without the silly demonstrator girl with oversized chest, a new way to buy, in real-time, simple, effective and promoted by Target .
“In our jet-fuelled, caffeine-induced, celebrity-a-minute world, who actually has the time to learn a thing or two? C’mon, let’s face it, life’s too bloody short.”
A new trend has appeared since the beginning of the year: the arrival of digital technology in our stores.
For a long time, we tried to oppose physical outlets and online stores, thinking that the second one would cannibalize sales, but now marketers understand that there is a necessary complementarity between these two experiential, relational and commercial worlds.
As you already know, creativity and innovation are at the heart of my work, thus to close this summer break, I suggest you to discover the most surprising innovations of this year:
AnyTouch and the world becomes a Touchescreen …
Will Touchscreens become a major technological and social phenomena in the coming years? The answer might be yes … Startup Ayotle and advertising agency Digitas has developed a prototype to turn everyday object into an interactive surface!