Category

New Trends

Enhancing the in-store shopping experience: Digitization and connected stores

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A new trend has appeared since the beginning of the year: the arrival of digital technology in our stores.

For a long time, we tried to oppose physical outlets and online stores, thinking that the second one would cannibalize sales, but now marketers understand that there is a necessary complementarity between these two experiential, relational and commercial worlds.
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Top 10 innovations for 2012… or not

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As you already know, creativity and innovation are at the heart of my work, thus to close this summer break, I suggest you to discover the most surprising innovations of this year:

AnyTouch and the world becomes a Touchescreen …

Will Touchscreens become a major technological and social phenomena in the coming years? The answer might be yes … Startup Ayotle and advertising agency Digitas has developed a prototype to turn everyday object into an interactive surface!

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