8 years of experience in digital, specialized in the management of e-commerce and mobile projects for big companies.
I also perform as a freelance Fullstack Developer (Javascript) and UX/UI Designer.
Hybrid and passionate, “Code is Design” is my leitmotif.
Skills
- HTML / CSS
- JavaScript
- NodeJS, Express
- ReactJS / Native
- MongoDB
UX/UI Design
- Adobe XD, Figma
- Zeplin, Invision
- Photoshop
- Illustrator
Digital & E-Commerce Projects
- MS Office 365
- VersionOne, Redmine
- Hybris
- WordPress
Analytics & Performance
- GA 360
- Tag Manager
- Dareboost
- Content Square
- AB Tasty
Work Experience
Aug 2019 – Present (1 year 7 months)
Mobile Projects Manager
Projects: UX & UI redesign of Yves Rocher e-commerce sites in mobile-first and creation of a new mobile application for customers
Missions: Ensure the development and implementation of mobile projects at the international level
- Planning, management and monitoring of the production of deliverables at each stage of the project (study, design, development, launch on production)
- Analysis of the customer journey, brief writing, production of wireframes & ergonomics in collaboration with UX designers & external agencies
- Implementation of A/B tests & monitoring of the impact on performance / ROI
- Definition of the functional scope and monitoring of technical developments in collaboration with IT teams
Feb 2015 – Aug 2019 (4 years 7 months)
Head of Site Management
Projects: Deployment and migration of Yves Rocher e-commerce sites on the Hybris platform and digital transformation projects at the international level.
Missions: Ensure the international migration of Yves Rocher e-commerce sites: France, Russia, Germany, Austria, Switzerland, Belgium, Netherlands, Spain.
- Planning, management and monitoring of project roadmap activities
- Writing and implementation of automated weekly reports (newsletters)
- Management of a team of webmasters / front-end developpers (5 people)
- Change Management: support and training of international teams on Hybris (travel, process optimization, writing user guides)
- Administration of new sites in the Hybris cockpits (import of the product catalog, integration of content, configuration of campaigns, redirection plan …)
- Participation in the evolution of the Design System, the design of the Smart Edit and the writing of functional specs for templates and CMS components
- Monitoring of developments, reporting and prioritization of defects in the backlog
- Travel to subsidiaries abroad and coordination with the diffferent project entities (product owners, developers, testers, web analyst …)
Feb 2014 – Dec 2014 (7 months)
Digital Projects Manager
Projects: Implementation of the digital media plan for Paramount & UGC films: Transformers 4, Ninja Turtles, Hercules, Sponge Bob, Nightcrawler,…
- International client relationship development
- Management of internal and external teams
- Maintenance and functional evolution of movies websites for Paramount Pictures and UGC
- Creating advertising assets for digital media campaigns
- Social networks management (YouTube, Facebook, Twitter, WAT, Dailymotion)
- E-mailing campaign management, graphic design and HTML coding of newsletters
- Market intelligence, creative recommendations and analytical reporting
Nov 2012 – Oct 2013 (1 year)
Digital Projects Manager / Webdesigner
Projects: Translated brand digital strategy on YouTube for key accounts such as: General Electric, Walt Disney, Pepsi, HBO, Lexus, etc
- Helped clients enhance their YouTube presence (channel design, thumbnail production, video bugs, mobile apps)
- Participated in the elaboration of pitches and commercial propositions for brands (KIA, Dockers, GQ, etc.)
- Designed TrueView video ads for brands and upcoming Box Office movies
- Created infographics from YouTube statistics
- Re-designed and HTML code all company newsletters, with e-mailing campaign management through Mailchimp
- Produced media campaigns and contests for social networks (Facebook, Twitter)
- Conceptualized on internal re-brand
- Enhanced the “apply” process look and adapted the apply-link web page to the Brazilian market
- Designed in-house merchandise (branding for internal networks and new web series)
- Participated in the elaboration of T-shirts and booth for the 3-day YouTube event – “Summer Upload” VidCon 2013 – that welcomed over 10,000 visitors.