Your entire life is online… and it might be used against you. Be vigilant.

By September 27, 2012Street Marketing, Uncategorized

Dave is a Belgian mind reader who offers passers-by his gifts of clairvoyance. This soothsayer may disclose your expenses, the name of your best friend, the last movie you saw and the value of your house that is for sale … Scary. has developed this campaign with communication agency Duval Guillaume Modem.
Dave the soothsayer, who in reality is only an actor, receives information about his victims via a headset. Prompts are hackers hiding behind the curtains of a tent and “googling” the victims for the apprentice medium.

The aim is to raise awareness of the risk of diffusing private information online. A note of caution that doesn’t reassure us about the recent Facebook privacy bug.

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