shopping experience

Enhancing the in-store shopping experience: Digitization and connected stores

By | New Trends, Technologies | No Comments

A new trend has appeared since the beginning of the year: the arrival of digital technology in our stores.

For a long time, we tried to oppose physical outlets and online stores, thinking that the second one would cannibalize sales, but now marketers understand that there is a necessary complementarity between these two experiential, relational and commercial worlds.
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